Southside Muay Thai

CURRENTLY IN PRODUCTION

Destiny 10 - Selling the Fight Before it Happens

TwoForm partnered with Destiny Fight Productions and Southside Muay Thai to produce three fighter spotlights ahead of Destiny Fights 10, the promotion's flagship event at The Arena at Pickering Casino Resort on September 26, 2026.

Our Role

We came up with the concept, wrote the questions, and ran the interviews ourselves, with cinema cameras and full lighting with a team filled with passion.

The goal wasn't just to document three fighters but to also sell tickets. Every question was built to:
1. Get each fighter talking themselves up, to surface the real emotion underneath the training footage
2. Reinforce what Destiny and Southside stand for — while giving fans a reason to show up on fight night.

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The Fighters

Marcus, Will, and Brian each got their own film, built around their voice and their stakes heading into Pickering.

For Marcus and Will, that meant sitting them down, asking the right questions, and letting their stories unfold — training, lifestyle, what winning or losing actually means to them.

For Brian Sinsong, the plan changed. The gym got packed so no quiet room to sit him down for a clean documentary interview. So we adapted: mic'd him up and interviewed him live, mid-training, in the most honest state he could be in. No posed answers, no do-overs. Just Brian, putting in work, talking about the fight in real time.

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Why It Worked

The work was in the emotion. Asking questions and pulling out the story, the hype, and the emotion that makes someone want to buy a ticket. And when the plan didn't survive contact with a packed gym, we didn't force the original setup. We shot the moment we actually had, and it's the strongest piece of the three.

That's the difference between a highlight reel and a campaign: knowing what to ask, and knowing when to throw out the plan.